Packaging design has two main functions, attract customers to the product and get them to buy. To achieve these results, the package can't simply inform the customer of its content. It must also provoke feelings and communicate emotions. An effective packaging has an appealing look, but also must stand out on a shelf and have a strong differentiator from competing products. At g2g, we have developed a product value/emotion matrix to help us know who your buyer is, why they're buying and the pros and cons of your product and the competitions.