An effective ad is one that is able to interest, intrigue and inspire a viewer, persuade the consumer or business that a certain product is worth buying and in turn generate more sales for the service or manufacturer. G2g prides itself on knowing how to reach a target audience. We evaluate the need of the buyer in relationship to the product/service we are selling. Then we research their market, buyer and competition. Through this process we are able to discern the "hot buttons" that will give us our anticipated response.