We effectively leverage your brand and marketing strategies to increase your profitability and client retention.
Our unique approach helps clients realize substantial gains as we apply our knowledge and expertise toward
marketing their company, products, and services.
Freedom Title and Insurance
Freedom Title and Insurance looked to g2g to develop an image that would bring them into the new millennium. Their present image looked dated and appealed to an older audience. Freedom Title needed a new image that would appeal to 25-54 year olds.
The process began with a new logo that was extended across all marketing avenues from brochures to website designs to advertising and internal associate material. Freedom Title and Insurance was successfully rebranded from top to bottom, increasing their market share in this critical age group.
After the success of R3, Sparton Corporation, a defense and security, medical device manufacturing company, came in search of a new image. It was a 100 year old company with new management and acquisitions that wanted an image to reflect its reinvigorated company. G2G conducted an analysis of their present perceived image and determined a strategic direction, A new brand that conveyed a forward-thinking, high-tech company was designed and became symbolic of all of
Within a year, Sparton saw its stock get a nice bump on the stock exchange and the new image was extended across all divisions. G2G was responsible for internal development of the new image as well as everything external, including division websites, all sales collateral, PowerPoints, trade show exhibits, sales videos, white papers, and newsletters. Sparton's image was successfully transformed..
Bunzl Corporation, through acquisition, was combining the experience and expertise of nine nationally-known supply chain companies under one banner. It wanted to build on its legacy of engaging in and growing the redistribution channel. Its name was not reflective of what they had become and they had a need to shed it and present to the market, their aggressive new stance in redistribution.
G2G conducted a complete analysis of the
Bunzl brand and image and successfully developed and launched its new name and brand, R3 (Reliable Redistribution Resource).
The new branding was introduced at a national sales event where materials and advertising were presented to their sales staff. G2G followed up with trade show exhibits and sales presentations with the new image and message. The new branding was so successful that g2g was asked to launch a line extension called R3 Green.