Creative Brief

Packaging development starts with a creative brief that clearly lays out the objectives of the project. This document should contain precise information about the brand’s values and the brand’s promises to the consumer, establishing the level of change you desire from an existing package. Ultimately, the brief will establish the communication hierarchy and desired messaging as well as identifying the characteristics of the product that make it special and unique in its market. Listening is key, not just to you as the client but also the market. Information should be provided about the target’s demographic as well as any relevant lifestyle details.

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Don’t be afraid to try something new and different

Innovative and unique packaging can boost a product’s sales even if nothing about the actual product has changed. 

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