Andis Neat-Nik All-Purpose Groomer

 

Andis created an all-purpose groomer and wanted a new way to present it to a potentially new audience. The strategy was to be fun and direct. We came up with a cool character and the tag line was "Be neat. Be cool." They made the product reasonably priced and wanted it placed it in a point of sale position. Through talking to retailers and evaluating space restrictions we came up with concepts for review. We developed the name, packaging and POS for the product.

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Initial concepts

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